Cavex 

Visual identity and communication by Ajubel
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In 2006, Cavex, the association of footwear exporters of the Valencian Community, commissioned Ajubelstudio to renew its brand for international markets. The brief asked for a more elegant, colorful and playful image.

The studio began with a study to update the logo while keeping it recognizably Cavex, and then proposed the visual identity that would follow. The constraint, also the studio's proposal, was that every piece would start from the footprint of a shoe.

The work covered catalogs, annual reports, bifold and trifold brochures, the website, billboards, year-end greeting cards, information cards for fair visitors, yearly collection cards, folders, bags, trade fair booth decoration, promotional murals, a promotional magazine for fairs, a basic manual for the new identity and campaigns, among other pieces. The communication strategy was the studio's.